When thinking about growing your brand, the basic brand building blocks need to be in place to give your brand the best opportunity to take seed and grow. Here are a few general thoughts on the basic building blocks of branding, working like the rings of a tree, from the inside out.

Brand Culture

Your values, beliefs, and behaviors that define your brand and the relationships you want to create with the target market you have identified.

Brand Promise

The commitment or promise made by your brand to fill a need and deliver a value or benefit to your target group.

Brand Positioning

The unique space your brand occupies in the minds of your target audience, highlighting its unique offering.

Visual Identity

All of the visual elements that go into making your brand unique, memorable and ownable. Your brand mark, fonts, colors, and imagery, all of the visual elements working together to create your unique brand.

Brand Messaging

All of your verbal communications used by and about your brand to convey your brands value proposition and compelling brand story.

Brand Experience

The emotional connection your brand makes with your customers by delivering on your promise across all brand interactions.

Brand Equity

Equity is brand value generated and accumulated over time. Equity is the positive experiences your customers have after interacting with your brand.

These basic brand building blocks working together create your brand, its identity, reputation, and the relationship with your target market. By carefully managing each of these building blocks, your brand will take root and grow into a strong and unique place in the market creating meaningful connections with your customers.

Thoughts? mkennedy@kennedy-consultants.com