When Should You Consider a Revolutionary Rebrand?

There are several factors to consider when deciding whether it is a good time to rebrand. Here are a few things you should consider.

Your target market has changed. If your target market has shifted and your current brand no longer resonates with them, it may be time to consider a rebrand.

Your brand has become outdated. If your brand looks and feels outdated compared to your competitors, a rebrand would help you stay relevant.

Expanding your product line. If you're planning to expand your product line or add new services, a rebrand can help you create a more cohesive brand image across all of your new offerings.

Your brand has undergone a major change. If your brand has undergone a significant change, such as a major improvement or a complete reformulation, a rebrand can help communicate this change to your customers and stakeholders.

Your brand is associated with negative connotations. If your brand has been associated with something negative or has developed a poor reputation and after you have rectified all of your negative issues, a rebrand can help you distance yourself from those negative associations to give you chance for a fresh start.

Ultimately, the decision to rebrand should be based on a careful analysis of your business goals and the current state of your brand. If a rebrand makes sense, it can be a powerful tool for revitalizing your brand and reaching new audiences.