4.22.07 RBB Strategic Outline: “The Regional Brand Builder’s mission is to elevate the role that regional, local, and place-based brands play in their respective categories. We have identified and are leveraging the unique benefits these brands offer to consumers, retailers and marketers…” 11.08.05 Engaging Consumers through Packaging: “Design trends and image enhancements are limitless when vying for the top spot in consumers’ minds…” 11.08.05 Taking a look at ROI: “Advocating a package design system without any measurable data is often a hard sell. Especially with companies allocating budgets according to statistical evidence that verifies advertising and promotion influences on higher profits. Yet, a methodology does exist to quantify package identity benefits...” Thank you for your interest! Please fill in your name and e-mail address and we will email you a PDF of our paper(s). Name: Email: Phone: RBB Strategic Outline Engaging Consumers through Packaging Taking a look at ROI